Since 1999, Surfx Technologies has been using plasma treatment and surface chemistry to help customers with surface treatment of their materials needs globally. Their full range of atmospheric plasma solutions treat micro-electro mechanical systems (MEMS), micro-fluidics, semiconductors, solar cells, medical devices, sensors, plastics and composites. Their atmospheric plasmas solutions are used for cleaning and surface activation, etching, surface modification, and deposition and are clean-room compatible, fast, safe and effective.
Seeing how this is such a niche business, the company was having trouble obtaining leads through their website. Ideally, they wanted to appear on page 1 of the search results for the keyword “atmospheric plasma.” They also wanted more phone inquiries. Additionally, Surfx Technologies wanted to position itself as the industry expert.
“We want the phone to ring.” said Gregg Weaver, Account Executive for Surfx Technologies. When asked how many calls they currently receive a month, “zero” was the reply.
The challenge for MoreVisibility: Make the Surfx Technologies website appear in the top results of a search query and generate qualified traffic.
To help Surfx Technologies achieve their goal, MoreVisibility combed-through and optimized their existing paid placement campaign. The campaigns were designed as follows:
All campaigns were monitored on a daily basis and were adjusted and optimized as needed.
Within 3 months of having MoreVisibility overseeing paid placement advertising for Surfx Technologies, phone leads increased by 400% and positions on the Google search engine results page (SERP) was at 1.2. A glance at their Google Analytics showed a 49.07% increase in Average Visit Duration and a 13.08% improvement in Bounce Rate.
“Each month we see more activity and phone leads coming through. We are very happy with our PPC results thus far.”