The Lukens Institute - Redesigned and Optimized Website


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    Increased Website Traffic
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    Improved User Experience

The Lukens Institute is a luxury rehab center offering an alternative approach to the traditional 12-step recovery.  Developed by Dr. Michael Lukens, their therapy combines focused one-on-one psychotherapy and the beneficial power of intensive groups, resulting in deep personal change that is critical to permanent success. The clients are taught the skills needed to live happily and healthfully without drugs and alcohol after leaving the rehab center.

The Lukens Institute resides on a secluded 11-acre Palm Beach estate and has used online resources to become a leading provider of addiction recovery in Florida. Their previous website, Executive Recovery, provided informational details about the rehab center, but its design and focus did not fully address the needs and concerns of their clientele.

MoreVisibility partnered with The Lukens Institute to strategize and implement their website's redesign and optimization project. The website redesign project included the following:

  • New Homepage and Interior Page Design
  • New Site Structure (Taxonomy)
  • Copywriting and Content Optimization
  • Code out and implementation of new site design on our SEO friendly CMS
  • Google Analytics Audit

The goal of the redesign was to rebrand themselves with a fresh new look, easier navigation and the potential for increased rankings in the search engines. The optimization project for enabled the site to gain greater visibility with their targeted audience.   


After teaming up with MoreVisibility's Strategy, Design and Search Engine Optimization teams, a new taxonomy was created, keyword research was conducted, and functionality was added into the new website. The new site was launched in September and is already generating more traffic to the website. Custom design, website optimization, and Mobile design were a large part of the Lukens redesign project requirements. The mobile version of the website is currently underway, but please checkout some before and after shots of the website below. Another case study will be conducted in several months to compare improvements for the newly designed website's SEO, Google Analytics and Mobile results.



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