Trollbeads Gallery – Established Social Media Presence and Increased Engagement

www.trollbeadsgallery.com

Objectives:

Trollbeads Gallery, a Platinum Level Trollbeads dealer, has one of the largest selections of Trollbeads in the United States. The company was looking to grow their online community through the use of Social Media. MoreVisibility was tasked to help them with the following:

•  Identify channels to find and engage both a new and existing audience.
•  Provide the client with suggestions on how to use these Social Media channels to encourage existing and potential customers to interact, visit their site, and eventually make a purchase.

Solutions:

•  MoreVisibility provided a Social Media Strategy Report that gave the client a blueprint showing how to use each individual Social Media channel to increase their online visibility and sales.
•  The MoreVisibility team reviewed this document with the client and answered all questions so that they had clear direction on how to start this process.

Results:

Based on MoreVisibility’s suggestions, Trollbeads Gallery was able to implement many new channels. In just a few weeks, they went from 10 Twitter followers to well over 600. They also more than doubled their fan base on Facebook. In addition, the client started a forum that has engaged active bead collectors from all over the world. In one week, they had 30 new members on this forum, resulting in increased sales.

“By referring back to the Social Media Report from MoreVisibility, I started a new Facebook page a month ago. Today I just overtook the Danish headquarters in followers with over 680 in just a month.”

“The support and the guidance I had from the team at MoreVisibility was crucial to my success at tackling each Social Media venue and they gave me the knowledge of how important it is to have each channel link off of each other.”