In June 2020 Apple announced plans at their Worldwide Developers Conference (WWDC) to have new privacy measures in place with the release of IOS14 on mobile devices. There has been a lot of confusion around what these new measures are and how they are going to affect tracking platforms such as Google Analytics as well as Digital Marketing initiatives/ advertising.
Platforms such as Facebook and their application have been impacted by these changes. Facebook has released what these changes limit your ability to do within the platform:
More on the changes to Facebook can be read here: https://www.facebook.com/business/apple-ios-14-speak-up-for-small-business/impact-on-ads-marketing
Some argue that Safari 14 also received these updates because it is essentially an application. You are not wrong that Safari 14 also got privacy updates with the release of IOS14 but the great news is-is that Google Analytics is a 1st party cookie not a 3rd party cookie which means that not only is Google Analytics NOT affected by the current changes, but it also means that the information is downloaded from Google’s servers and not a 3rd party. Most of the trackers that were affected were those that carry cross-site cookies aka 3rd party cookies.
Additional FAQ’s from Apple’s website can be found here: https://developer.apple.com/app-store/user-privacy-and-data-use/. However, if you have any questions please reach out to MoreVisibility. We can help guide you on your data collection journey!